Championship-winning coaching for real life. Whether you're a complete beginner or an experienced athlete, I'll help you win.
Team GB European Gold Medal Coach (2023)
Managing Director & Business Turnaround Specialist
Level 4 Nutrition | Level 3 Personal Trainer
I'm Dean Whittingslow, and I've spent my career building champions — both on the field and in business.
In 2023, I stood on the sideline in Limerick, Ireland, as Team GB Women's Flag Football faced Spain in the European Championship final. Last play of the game. Everything on the line. We won 26-19.
That victory wasn't luck. It was preparation, strategy, and staying calm when the pressure was highest.
Now, I'm bringing that same approach to personal training and coaching.
I'm not just a coach with qualifications. I'm someone who understands what it's like to balance work, family, and fitness. I'm a parent of two young children. I've led businesses through multi-million-pound turnarounds. I know what it's like to have zero time and still need to show up.
If you're looking for cookie-cutter plans and motivational quotes, I'm not your coach.
If you want honest feedback, a plan that fits your life, and someone who'll help you actually get results — let's talk.
Your complete online coaching programme:
Perfect for: Busy professionals, parents, anyone who needs flexibility.
Learn MoreEverything in Performance Plus, plus:
Perfect for: Anyone who wants hands-on coaching and accountability.
Learn MoreI've coached at the highest level. Team GB Women's Flag Football: European Silver (2019), European Gold (2023), World Games qualified (2025). I know what it takes to perform under pressure.
19 years leading high-performing teams in business. I've turned around struggling operations worth millions. I understand strategy, execution, and getting results when it matters.
I'm a parent. I work full-time. I train early in the morning because that's the only time that works. I get it. And I'll never sell you something you don't need.
You've never had a structured plan. You're not sure where to start. You need someone to guide you without the jargon or judgement.
You're already training, but you want to level up. You need expert programming, nutrition advice, and someone who's been at the top.
You have 45 minutes at lunch or early mornings before the kids wake up. You need a plan that fits your life, not the other way round.
We'll chat about your goals, your current situation, and whether we're a good fit. No pressure. No sales pitch.
I'll create a training and nutrition plan tailored to you. Your goals, your schedule, your equipment.
Every week, we'll review your progress, adjust your plan, and keep you on track.
You'll get stronger, fitter, and more confident. And you'll build habits that last.
"Dean doesn't just give you a plan — he helps you understand why you're doing it. That's the difference."
"Another great quality and approach of Dean's was his honesty... Having worked with other coaches it's an extremely undervalued attribute"
The hardest part is making the decision. Let me make the rest easy.
Book Your Free Discovery CallOr email me directly: info@coachwhitt.com